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Airbridge 集成

借助 Airbridge,您可以分析是哪些广告渠道和广告系列促使用户安装了您的应用。将这些安装获客路径集成到 FlareLane 后,您就能针对每条获客路径开展经过优化的 CRM 营销。

Airbridge 提供以下归因数据。本指南介绍其中四项数据的集成方法,但如果您已经收集了全部数据,也可以同样集成其余数据。

Key说明
attributedChannel渠道
attributedCampaign广告系列
attributedAdGroup广告组
attributedAdCreative广告创意
attributedContent内容
attributedTerm关键词
attributedSubPublisher子发布商
attributedSubSubPublisher1二级发布商 1
attributedSubSubPublisher2二级发布商 2
attributedSubSubPublisher3二级发布商 3

您可以通过 Airbridge SDK 获取获客路径(归因)数据,然后将这些数据作为标签集成到 FlareLane。

class MainApplication : Application() {
override fun onCreate() {
super.onCreate()
FlareLane.initWithContext(this, "PROJECT_ID", true)
val option = AirbridgeOptionBuilder("YOUR_APP_NAME", "YOUR_APP_SDK_TOKEN")
.setOnAttributionReceived(object : OnAttributionResultReceiveListener {
override fun onAttributionResultReceived(result: Map<String, String>) {
val tags = JSONObject()
result["attributedChannel"]?.let { tags.put("attributedChannel", it) }
result["attributedCampaign"]?.let { tags.put("attributedCampaign", it) }
result["attributedAdGroup"]?.let { tags.put("attributedAdGroup", it) }
result["attributedAdCreative"]?.let { tags.put("attributedAdCreative", it) }
if (tags.length() > 0) {
FlareLane.setTags(applicationContext, tags)
}
}
})
.build()
Airbridge.initializeSDK(this, option)
}
}
import FlareLane
import Airbridge
@main
class AppDelegate: UIResponder, UIApplicationDelegate {
func application(_ application: UIApplication, didFinishLaunchingWithOptions launchOptions: [UIApplication.LaunchOptionsKey: Any]?) -> Bool {
FlareLane.initWithLaunchOptions(launchOptions, projectId: "PROJECT_ID", requestPermissionOnLaunch: true)
let option = AirbridgeOptionBuilder(name: "YOUR_APP_NAME", token: "YOUR_APP_SDK_TOKEN")
.setOnAttributionReceived({ attribution in
var tags: [String: Any] = [:]
if let attributedChannel = attribution["attributedChannel"] {
tags["attributedChannel"] = attributedChannel
}
if let attributedCampaign = attribution["attributedCampaign"] {
tags["attributedCampaign"] = attributedCampaign
}
if let attributedAdGroup = attribution["attributedAdGroup"] {
tags["attributedAdGroup"] = attributedAdGroup
}
if let attributedAdCreative = attribution["attributedAdCreative"] {
tags["attributedAdCreative"] = attributedAdCreative
}
if !tags.isEmpty {
FlareLane.setTags(tags: tags)
}
})
.build()
Airbridge.initializeSDK(option: option)
return true
}
FlareLane.initialize('PROJECT_ID');
Airbridge.setOnAttributionReceived(attribution => {
const tags: {[key: string]: string} = {};
if (attribution.attributedChannel) {
tags.attributedChannel = attribution.attributedChannel;
}
if (attribution.attributedCampaign) {
tags.attributedCampaign = attribution.attributedCampaign;
}
if (attribution.attributedAdGroup) {
tags.attributedAdGroup = attribution.attributedAdGroup;
}
if (attribution.attributedAdCreative) {
tags.attributedAdCreative = attribution.attributedAdCreative;
}
if (Object.keys(tags).length > 0) {
FlareLane.setTags(tags);
}
});
FlareLane.shared.initialize("PROJECT_ID", requestPermissionOnLaunch: true);
Airbridge.setOnAttributionReceived((result) {
Map<String, String> tags = {};
if (result['attributedChannel'] != null) {
tags['attributedChannel'] = result['attributedChannel']!;
}
if (result['attributedCampaign'] != null) {
tags['attributedCampaign'] = result['attributedCampaign']!;
}
if (result['attributedAdGroup'] != null) {
tags['attributedAdGroup'] = result['attributedAdGroup']!;
}
if (result['attributedAdCreative'] != null) {
tags['attributedAdCreative'] = result['attributedAdCreative']!;
}
if (tags.isNotEmpty) {
FlareLane.shared.setTags(tags);
}
});

集成完成后,查看该设备的标签即可看到结果:这些标签标明了该设备对应的应用安装获客渠道。

您可以将这些已集成的标签用于细分人群定向,或作为自动化的进入条件。关于每个集成值的确切含义,请参阅 Airbridge 官方文档。

显示 Airbridge 应用安装归因标签的 FlareLane 设备详情页