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Mixpanel Integration

You can target Mixpanel cohorts to enroll users into FlareLane's customer journey automation, send push notifications, display in-app messages, and run a wide range of connected CRM marketing.

1. In the Mixpanel console, click Integrations.

Mixpanel console with the Integrations menu item highlighted

2. From the Integrations list, select Custom Webhook.

Mixpanel Integrations list with Custom Webhook option selected

3. If you're connecting a webhook for the first time, click the Connect button.

Mixpanel Custom Webhook page with the Connect button for first-time setup

4. Enter the following fields to complete the Custom Webhook configuration.

Mixpanel Custom Webhook configuration form with URL, Username, and Password fields

FieldValue
URLhttps://api.flarelane.com/v1/cohort-sync/mixpanel
USERNAMEThe ID of the FlareLane project to integrate
PASSWORDThe API key of the FlareLane project to integrate

1. In the Mixpanel console, click Cohorts.

Mixpanel console Cohorts page listing available cohorts

2. Select the cohort you want to sync and choose Export to > Custom Webhook.

Mixpanel cohort export menu with Export to Custom Webhook option

3. Select the sync frequency for the cohort.

Mixpanel cohort sync frequency selector with scheduling options

4. Once the sync starts, a separate segment with a Mixpanel badge is automatically created in FlareLane Segments.

FlareLane Segments list showing an auto-created segment with a Mixpanel badge