Skip to content

Target User

Target User is where you decide who the numbers are counted for.
If Metric is “what to look at”, Target User is “whose data to look at”.

Leave it empty and all users are counted.

The Target User area of the report editor

TypeDescription and examples
EventCounts users who triggered a specific event
e.g. users who recently clicked a push, users who completed a purchase
SegmentUser or device segments you already created (e.g. VIP members, dormant users)
UserUser properties (country, language, age, and so on) and user tags
DeviceDevice properties (OS version, app version, platform, and so on) and device tags
  1. Click the Add target group button, then select a target.

Selecting a target from the Add target group button

  1. To add more conditions, add another target to the same group or add a new target group. Properties within the same target group work as AND conditions, and target groups work as OR conditions with each other.
  • Conditions inside the same group → all must match to be included (AND)
  • Across different groups → matching any one is enough to be included (OR)

Target group structure: AND within a group, OR across groups