Date Range & Granularity

Sets the period shown in the graph and table.

• After creating a report, select the date range from the UI at the top.
• The period shown on the graph’s X axis changes with your selection.
• All dates and times are shown in the timezone set in the console.

• The time unit chooses whether data is grouped by hour, day, or month.
• With the same 30 days of data, Day shows the day-by-day flow and Month shows the month-by-month flow.

• Funnels have no time unit. A Funnel aggregates the whole period as one.
• Widening the period makes the query take longer. With a lot of data it can take up to 10 minutes.
• CRM events have no data recorded before May 1, 2026. Insights therefore show 0 for that period, and Funnels may show a lower conversion rate.
• Thanks to an improved data structure, events from every device a user owns can be collected from August 1, 2026 onward.
  • Before that, only events from the user’s most recently accessed device were collected.