Webhook

With webhooks, you can build multi-channel messaging by leveraging the APIs of external messaging services, or connect actions like coupon issuance through integration with your own server.

It requires a bit of development knowledge, but it lets you keep using a messaging vendor you already have a rate contract with, or configure the broadest possible range of use cases through server integration. This is why many businesses use this channel.

You can create a webhook on the Channels > Webhook page in the FlareLane console by configuring the endpoint, headers, and body parameters for an external HTTP request.

In each field, you can use Personalized Messages (Liquid) syntax to enter user tags or data values for dynamic parameter configuration.

Refer to the sending API provided by the vendor and register it in the FlareLane webhook channel. FlareLane then performs the actual sending by invoking the vendor's sending API through the webhook.

You can pass various dynamic variables needed to compose the message through the webhook as well. Refer to Personalized Messages (Liquid) to see which variables you can enter.

{
  "body": "{{ text }}", // text variable entered manually
  "sendNo": "15446859",
  "recipientList": [
    {
      "recipientNo": "{{ tags.phone_number }}", // auto-filled when a phone number tag exists
      "countryCode": "82"
    }
  ]
}

{
  "userId": "{{ userId }}", // auto-filled when a user ID exists
  "text": "{{ text }}" // text variable entered manually
}

You can configure a created webhook as a webhook action within a customer journey.

If the webhook has input data fields, additional data fields are provided for entering them.

You can also run a send test for a specific user based on a created webhook. If you use data variables in the Personalized Messages (Liquid) syntax, an input field for entering the data opens alongside it.

Webhook send history can be reviewed split into success and failure results. The request and response body at the time of sending are recorded in detail.