Web Push

Web Push is a messaging channel that lets you send push notifications to website visitors through their browser. Once a visitor grants notification permission, they can receive notifications even when they're not on your website, allowing you to drive return visits anytime.

• It's the only channel that can reach the many "anonymous, non-member visitors" who were previously unreachable.
• It works across smartphones, tablets, PCs, and more, delivering high reach and response rates.
• It can significantly reduce the substantial sending costs of existing channels like SMS, Alimtalk, and Friendtalk.

1. Set your audience Define the recipients for your message. You can target a variety of conditions, including Segment Filters and CSV/Excel targets.
2. Compose your message Compose your push message, including title, body, and image. You can also enter per-user personalization variables with the Personalized Messages (Liquid) feature. Refer to the URL & Deep Linking Guide to learn how to use URLs.
3. Send a test Once your message is ready, you can send a test to internal team members to see how the actual message will look.
4. Set up conversion events Set a goal event for the message you're sending, and you can perform conversion event setup and analysis based on the users who completed that action.
5. Set the send timing You can send immediately or schedule the message for a specific time.

To automate message sending, use the Customer Journey Automation feature. You can build data-driven automation based on events or customer profiles.

FlareLane provides statistical metrics that let you analyze the performance of sent messages and gain insights.

• Channel Metrics Definitions
• Conversion Event Setup and Analysis

Web Push goes through three main stages: subscribe -> send -> receive.

Once all integration is complete, a subscription prompt appears when a user visits your website. (The language varies depending on the browser language.)

When the user clicks Allow, they automatically become subscribed to notifications, and from that point on they can receive notifications even after leaving the browser.

Through FlareLane, you can send push notifications to devices that have subscribed to web push.

Sent push notifications are displayed through the browser app (such as Chrome) the user visited your website with.

Web Push is supported on all devices with a browser installed, including PCs, tablets, and smartphones. However, the appearance varies slightly depending on the operating system.