Kakao Brand Message

Kakao Brand Message is a messaging channel that lets you send promotional messages to customers through KakaoTalk. You can send multimedia messages using a variety of elements within the KakaoTalk app, making it a high-reach, effective channel.

• You can send a variety of promotional messages, including advertising messages, to customers who have added your channel as a friend.
• Even for customers who haven't added your channel as a friend, you can send promotional messages to those who have opted in to your marketing communications. (New in Brand Message)
• Messages that contain promotional content display an "(Ad)" label and a toll-free opt-out number.
• Brand Messages are promotional messages, and the sendable hours are 08:00–20:50 (Korea time).

Within your sending audience, the final recipients of a Brand Message are divided into three types based on whether they are channel friends.

• Send to the entire audience (M) - prior approval required
• Send to the audience excluding channel friends (N) - prior approval required
• Send to channel friends within the audience (I) - can be sent immediately

With FlareLane, you can send one-time messages or automate message delivery through customer journey automation.

1. Set the audience Define the recipients for your message. You can send to a user segment with phone numbers or via file (xlsx, csv).
2. Compose the message Build your message content. You can also set up per-user personalization variables using the personalized message (Liquid) feature.
3. Send a test Once your message is ready to send, you can send a test to internal team members to see what the actual message looks like.
4. Set the conversion event Set a goal event for the message you're sending, and enable conversion event setup and analysis based on users who completed that action.
5. Set the delivery timing Send immediately or schedule delivery for a specific time.

To send based on a file, it's important to structure your xlsx or csv file according to the rules.

FlareLane provides basic rule validation for smooth file-based delivery, and if your content contains personalized message (Liquid) variables, you can easily download a sample file based on them.

The key rules for structuring your file are as follows. You can also review error details in the console.

• The first row is the header, and phoneNumber is required. The remaining columns are used as personalization variable names.
• phoneNumber must be in the first row and the first column, and must be entered in E.164 format (e.g., +821011112222).
• For conversion measurement, events are measured based on the user ID of the user matching the phone number.
• The header must not contain empty cells or duplicates.
• There must be no duplicate phone numbers.
• CSV files must be UTF-8 encoded.

If you want to automate message delivery, use the customer journey automation feature. Data-driven automation is possible based on events or customer profiles.

• Text/Image type
  • Up to 400 characters of text (including spaces, regardless of Korean/English) + 1 image + up to 5 link buttons
• Wide Image type
  • Up to 76 characters of text (including spaces, regardless of Korean/English) + 1 image + 1 link button
• Wide Item List type
  • Up to 25 characters of text (including spaces, regardless of Korean/English) + 3–4 image items + up to 2 link buttons
• More message types to come

FlareLane provides statistical metrics that let you analyze the performance of sent messages and gain insights.

• Channel metric definitions
• Conversion event setup and analysis

1. Create a KakaoTalk channel

• If you don't have a KakaoTalk channel: Create a new channel in the KakaoTalk Channel Admin Center.
• If you already have a KakaoTalk channel: Convert your existing channel into a business channel.

2. Channel business verification and customer service information

• To convert to a business channel, you must complete business verification in the KakaoTalk Admin Center, and review takes an average of 3–5 business days.
• The documents required for review are as follows.
  • Business registration certificate or unique number certificate
  • Mail-order business, medical device sales, or health functional food sales registration certificate (if applicable)
  • Certificate of employment or the representative's ID
  • Overseas businesses cannot apply.

3. Enter and verify customer service information

• Enter the customer service information you'll use on your actual business account.
• [Profile] > Home tab card [Settings] > [Basic Information] > [Enter Customer Service Information]
• Verify the following information for FlareLane integration.
  • KakaoTalk channel ID (search ID) [Kakao Channel Admin Center] > [Profile] > [Profile Settings] > Search ID
  • Category [Kakao Channel Admin Center] > [Profile] > [Channel Home Settings] > [Verify Business Information] * If there's no identical category, choose the closest matching one.
  • Channel admin phone number [Kakao Channel Admin Center] > Management > Phone number registered to the master

On the [Channels] page in the FlareLane console, enter the sender profile details you verified above.