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FlareLane Blog

ISMS-P ∙ data security ∙ CRM security ISMS-P Certified: FlareLane's CRM Data Security in Korea FlareLane is the first CRM marketing solution in Korea to earn ISMS-P, Korea's security and privacy standard. What it audits and why it matters for your data. 2026.05.16 6 min read
win-back ∙ retention Win-Back Campaigns for Inactive Customers Winning a customer back beats acquiring a new one on cost. Where to set the inactivity bar, how many messages to send, and when to stop, with benchmarks. 2026.05.13 5 min read
segments ∙ targeting Segment Users Without SQL: Marketers Build the Audience Segments turn SQL list requests to developers into a few marketer clicks: user and device filters, AND/OR logic, event counts, and time operators, no code. 2026.05.09 5 min read
marketing attribution ∙ revenue contribution Marketing Attribution That Ties Every Channel to Revenue Marketing attribution should credit every message in the window, not just the last click. Tie each channel to its revenue, shown with a customer's results. 2026.05.06 4 min read
app push ∙ app retention App Push Performance Is Decided After You Send App push performance is decided after you send: opt-in rate and re-permission, personalization and deep links, frequency and pacing, token cleanup, conversions. 2026.04.29 5 min read
web push ∙ re-engagement Web Push Marketing: Bringing Anonymous Visitors Back Web push sends browser notifications with no app install. Where to ask for opt-in, message specs, journey automation, list hygiene, and measuring conversions. 2026.04.25 5 min read
in-app messages ∙ conversion In-App Messages: Build No-Code and Measure Impressions, Clicks, and Revenue In-app messages reach users while they're inside your app or site. Set display triggers, build them with no code, and measure performance by device and element. 2026.04.22 4 min read
email marketing ∙ conversion tracking ∙ deliverability Email Marketing: From Deliverability to Conversion Tracking Email marketing starts with reaching the inbox and ends in conversion. Domain authentication, bounce and spam control, open-rate limits, and revenue tracking. 2026.04.18 3 min read
SMS ∙ text marketing SMS Marketing Still Wins on Speed SMS marketing's edge is speed: most texts are read within minutes. Sender-number registration, ad labels, opt-out, automation, and conversion tracking, covered. 2026.04.15 5 min read